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Google AdWords Management Services

Aegis Group buys Thailand's Globlet; to rebrand as iProspect Thailand

LONDON - Marketing communications company Aegis Group Plc. said it has acquired leading Thai search specialist Globlet, which has gross assets worth 100,000 pounds.

The company said its Isobar unit will rebrand Globlet as iProspect Thailand.

The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.

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Google AdWords is Google’s advertising program for cost-per-click (CPC) or cost-per-impression (CPM) advertising. AdWords ads are displayed on the Sponsored Links section on the top and the right of the page, along with search results on Google search result page when searches are performed under your targeted keywords. More than 80% Internet users worldwide rely on Google. When advertising with Google AdWords, your advertisement will also appear on web sites in the Google Network, including AOL, Shopping.com, Ask.com, Lycos, Netscape, AT&T Worldnet, Dogpile, About.com, Earthlink, WebCrawler, MetaCrawler, and CompuServe.

Result example of Google AdWords under the keyword “new york hotels” on Google.com

Our Google AdWords Management services include:

1. Google AdWords in English Management
2. Google AdWords in Thai Management
3. Google AdWords in Simplified Chinese Management
4. Google AdWords in Traditional Chinese Management
5. Google AdWords in Japanese Management
6. Google AdWords in Korean Management
7. Google AdWords in Spanish Management
8. Google AdWords in German Management
9. Google AdWords in French Management
10. Google AdWords in Italian Management

(See details below)

Google AdWords Management Process
(the same process is applied for the 10 services)

Analysis (1 week)

1. Your and your competitors’ web sites will be analyzed and the result will be reported to you, clearly stating your advantages and disadvantages so that improvements can be made.

2. We will target the keywords relevant to your business and report search frequency and Cost Per Click (CPC) of each keyword.

3. Estimate monthly advertising budget.

Campaign Set-up (1 week)

1. Create Landing Pages tailor-made for each selected keyword. The design of the Landing Pages will look natural on your web site and the content will drive maximum sales. We have studied and researched for the best Landing Page formula that brings about the highest Quality Scores and is in accordance with Google AdWords algorithm.

2. Install Conversion Tracking Program and Google Analytics Program on the Landing Pages and Confirmation Page to measure Conversion Rate and ROI of each keyword.

3. Install Anti-Click Fraud Program on your web server.

4. Upload all Landing Pages onto your web server.

5. Write ad copy for keywords with highest click through rates (CTR).

6. Activate your Google AdWords account.

7. Have your advertisements verified and approved by Google AdWords team.

Maintenance (3, 6, 9 or 12 months)

1. Monitor every advertisement in terms of position and CPC 24 hours a day. Changes will be made instantly should it be required.

2. Change ad copy and Landing Pages for some keywords if necessary for the highest CTR and Conversion Rate.

3. Report monthly on how much each keyword costs, clicks per keyword, clicks total, conversion rate and ROI for keyword evaluation which helps develop your keyword list.

4. Suggest new keywords for special occasions such as Christmas, Valentine’s Day, travel high season and so on.

5. Report to Google if there is any click fraud to get refunds or credits compensation.

What you get from Google AdWords Management

1. Web site analysis compared with competitors’ which can generate ideas for web site development

2. Report on keywords and search frequency with detailed CPC

3. Monthly expense analysis

4. Landing Pages with highest Quality Scores, as well as Conversion Tracking Program and Google Analytics Program

5. Anti-Click Fraud Program on your web server

6. Ad copy for keywords with highest click through rates (CTR)

7. Google AdWords account

8. Keyword suggestion for special occasions (if any)

9. Report click fraud (if any)

10. Monthly report on how much each keyword costs, clicks per keyword, clicks total, conversion rate and ROI for keyword evaluation which helps develop your keyword list

Google AdWords Management Services

1. Google AdWords in English Management for customers whose advertisements and keywords are in English.

2 Google AdWords in Thai Management for customers whose advertisements and keywords are in Thai.

3. Google AdWords in Simplified Chinese Management for customers whose advertisements and keywords are in Simplified Chinese.

4. Google AdWords in Traditional Chinese Management for customers whose advertisements and keywords are in Traditional Chinese.

5. Google AdWords in Japanese Management for customers whose advertisements and keywords are in Japanese.

6. Google AdWords in Korean Management for customers whose advertisements and keywords are in Korean.

7. Google AdWords in Spanish Management for customers whose advertisements and keywords are in Spanish.

8. Google AdWords in German Management for customers whose advertisements and keywords are in German.

9. Google AdWords in French Management for customers whose advertisements and keywords are in French.

10. Google AdWords in Italian Management for customers whose advertisements and keywords are in Italian.

For more details on Google AdWords Management please fill in the form and our sales department will contact you within 24 working hours.