|
|
 |
IndustryBrains Management
|
 |
|
|
| Aegis Group buys Thailand's
Globlet; to rebrand as iProspect Thailand
LONDON -
Marketing communications company Aegis Group Plc. said it has acquired
leading Thai search specialist Globlet, which has gross assets worth
100,000 pounds.
The company
said its Isobar unit will rebrand Globlet as iProspect Thailand.
The acquisition
of Globlet follows those of search businesses in Belgium, Holland and
Germany so far this year, as Isobar continues the global roll-out of
iProspect offices.
See
our news in Yahoo! News and Forbes:
Yahoo!
News
Forbes
And click to
see our new office location:
|
|
|
|
| IndustryBrains
is Marchex’s
advertising program for cost-per-click
(CPC)
or cost-per-impression (CPM) advertising and you only pay when
your advertisement is clicked on. When advertising with IndustryBrains,
your advertisement will also appear on content-targeted web
sites in the IndustryBrains Network, including BusinessWeek,
Forbes, The Motley Fool, USATODAY.com, IDG's Infoworld, Computerworld
and Macworld, Ziff Davis Media's PCMag.com and eWeek, CMP Media's
CommWeb, Network Magazine, Network Computing and many more premium
sites. What sets it apart is you can personally choose
the category of websites on which you want you advertisement
to appear. |
| Result example of
Industry
Brains advertising
on BusinessWeek.com |
|
IndustryBrains
Management Process
|
1. Your and your competitors’ web sites
will be analyzed
and the result will be reported to you, clearly stating your
advantages and disadvantages so that improvements can be made.
2. Analyze which category of premium sites your advertisement
belongs and send report on minimum bid of each website.
3. Estimate monthly advertising budget. |
1. Create Landing Pages tailor-made for
each selected website.
The design of the Landing Pages will look natural on your
web site and the content will drive maximum sales.
2. Install Conversion Tracking Program and Google Analytics
Program on the Landing Pages and Confirmation Page to measure
Conversion Rate and ROI of each website.
3. Install Anti-Click Fraud Program on your web server.
4. Upload all Landing Pages onto your web server.
5. Write ad copy for each website with highest click through
rates (CTR).
6. Activate your IndustryBrains account.
7. Have your advertisements verified and approved by IndustryBrains
team. |
| Maintenance
(3, 6, 9 or 12 months) |
1. Monitor every advertisement in terms of
position and
CPC 24 hours a day. Changes will be made instantly should
it be required.
2. Change ad copy and Landing Pages for some websites if necessary
for the highest CTR and Conversion Rate.
3. Report monthly on how much each website costs, clicks per
website, clicks total, conversion rate and ROI for each website
evaluation.
4. Suggest new keywords for special occasions such as Christmas,
Valentine’s Day, travel high season and so on.
5. Report to IndustryBrains if there is any click fraud to
get refunds or credits compensation. |
| What
you get from IndustryBrains Management |
1. Web site analysis compared with
competitors’ which can
generate ideas for web site development
2. Report stating which category and which premium sites fit
your web site and how much the minimum bid of each website
is.
3. Monthly expense analysis
4. Landing Pages with Conversion Tracking Program and Google
Analytics Program
5. Anti-Click Fraud Program on your web server
6. Ad copy for each website with highest click through rates
(CTR)
7. IndustryBrains account
8. Website suggestion for special occasions (if any)
9. Report click fraud (if any)
10. Monthly report on how much each website costs, clicks
per website, clicks total, conversion rate and ROI for each
website evaluation. |
|
For more
details on IndustryBrains Management please fill in the
form and our sales department will contact you within
24 working hours.
|
 |
|
