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Microsoft adCenter Management
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| Aegis Group buys Thailand's
Globlet; to rebrand as iProspect Thailand
LONDON -
Marketing communications company Aegis Group Plc. said it has acquired
leading Thai search specialist Globlet, which has gross assets worth
100,000 pounds.
The company
said its Isobar unit will rebrand Globlet as iProspect Thailand.
The acquisition
of Globlet follows those of search businesses in Belgium, Holland and
Germany so far this year, as Isobar continues the global roll-out of
iProspect offices.
See
our news in Yahoo! News and Forbes:
Yahoo!
News
Forbes
And click to
see our new office location:
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| Microsoft
adCenter is MSN’s
advertising program for cost-per-click
(CPC)
or cost-per-impression (CPM) advertising and you only pay when
your advertisement is clicked on. When advertising with MSN,
your advertisement will appear according to your keyword and
your business field. The ad will show on the Search Result Page
in the Sponsored Sites section on the top and the right of the
page. Your ad will also appear on MSN
sites in various countries and on Windows Live Search. |
| Result example of
Microsoft adCenter advertising under the keyword “hotels
in Bangkok” on MSN.com |
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Microsoft
adCenter Management Process
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1. Your and your competitors’ web sites
will be analyzed
and the result will be reported to you, clearly stating your
advantages and disadvantages so that improvements can be made.
2. Target Thai and
English
keywords and report search frequency and Cost Per Click (CPC)
of each keyword.
3. Estimate monthly advertising budget. |
1. Create Landing Pages tailor-made for
each selected keyword.
The design of the Landing Pages will look natural on your
web site and the content will drive maximum sales.
2. Install Conversion Tracking Program and Google Analytics
Program on the Landing Pages and Confirmation Page to measure
Conversion Rate and ROI of each keyword.
3. Install Anti-Click Fraud Program on your web server.
4. Upload all Landing Pages onto your web server.
5. Write ad copy for keywords with highest click through rates
(CTR).
6. Activate your Microsoft adCenter account.
7. Have your advertisements verified and approved by Microsoft
adCenter team. |
| Maintenance
(3, 6, 9 or 12 months) |
1. Monitor every advertisement in terms of
position and
CPC 24 hours a day. Changes will be made instantly should
it be required.
2. Change ad copy and Landing Pages for some keywords if necessary
for the highest CTR and Conversion Rate.
3. Report monthly on how much each keyword costs, clicks per
keyword, clicks total, conversion rate and ROI for keyword
evaluation which helps develop your keyword list.
4. Suggest new keywords for special occasions such as Christmas,
Valentine’s Day, travel high season and so on.
5. Report to Microsoft adCenter if there is any click fraud
to get refunds or credits compensation. |
| What
you get from Microsoft adCenter Management |
1. Web site analysis compared with
competitors’ which can
generate ideas for web site development
2. Report on keywords and search frequency with detailed CPC
3. Monthly expense analysis
4. Landing Pages with Conversion Tracking Program and Google
Analytics Program
5. Anti-Click Fraud Program on your web server
6. Ad copy for keywords with highest click through rates (CTR)
7. Microsoft adCenter account
8. Keyword suggestion for special occasions (if any)
9. Report click fraud (if any)
10. Monthly report on how much each keyword costs, clicks
per keyword, clicks total, conversion rate and ROI for keyword
evaluation which helps develop your keyword list |
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For more
details on Microsoft adCenter Management please fill in
the form and our sales department will contact you within
24 working hours.
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