1. Over 250 million searches each week in
the UK.
(Source: Overture)
2. Consumers use search more than any other Internet application except
e-mail.
(Source: Jupiter Research report, Sept. 2002;
eMarketer Interactive Marketing report, Nov. 2002)
3. 85% of EU users first discover Web sites through search engines.
(Source: Graphics, Visualization & Usability
(GVU) Center User Study)
4. 70% of all e-commerce transactions originate from a search query.
(Source: Forrester/IAB)
5. Search engines are the #1 way UK companies prefer to locate new
products or suppliers.
(Source: cited by 39% of respondents Reed Business
Information, January 2004)
6. In the brick and mortar world, customers find stores by scouring
through the yellow pages. On the Internet, over 85% of people use
search engines to find information.
(Source: Georgia Institute of Technology)
7. Using a search engine has become so popular that it now ranks as
the second most popular activity on the web. Only email is more popular.
(Source: Jupiter Research Sept 2002)
8. 50.5 percent of searchers never looked past the first search results
page and only 29.2 percent made it to the third page.
(Source: March 2002 Penn State study)
9. Over 85% of Internet users use a search engine.
(Source: Wall Street Journal)
10. IMT Strategies reported that a company's presence within search
properties is the most important factor in maintaining high brand
awareness -- more so than print, radio, or TV advertising.
(Source: Sales & Marketing Management Magazine,
January 2001)
11. Search engine positions are 2 to 3 times more effective in generating
sales than banner ads
(Source: NPD Group)
12. Search engine optimization was the top method cited by Web site
marketers to drive traffic to their sites (66%), followed by email
marketing (54%)
(Source: Direct Marketing Association)
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