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Yahoo! Search Marketing Management Services

Aegis Group buys Thailand's Globlet; to rebrand as iProspect Thailand

LONDON - Marketing communications company Aegis Group Plc. said it has acquired leading Thai search specialist Globlet, which has gross assets worth 100,000 pounds.

The company said its Isobar unit will rebrand Globlet as iProspect Thailand.

The acquisition of Globlet follows those of search businesses in Belgium, Holland and Germany so far this year, as Isobar continues the global roll-out of iProspect offices.

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Yahoo! Search Marketing was formerly known as Overture. In 2003, Yahoo! took over Overture’s business. Overture was the pioneer in Pay Per Click Advertising industry and Google AdWords followed its footstep. You only pay Yahoo! Search Marketing when your advertisement is clicked on. When advertising with Yahoo! Search Marketing, your advertisement will appear according to your keyword and your business field. The ad will show on the Search Result Page in the Sponsored Sites section on the top, the bottom and the right of the page. Your ad will also appear on major web sites such as CNN, AltaVista, InfoSpace, Excite, MetaCrawler, Dogpile, WebCrawler, AllTheWeb, Juno, Netzero, Advertising.com, Citysearch, Homestore Network, Knight Ridder Newspapers, MyFamily Network, National Geographic and more. Yahoo! Search Marketing is different from Google AdWords. If you want to run an advertisement on country-specific Yahoo! web sites, your must register with its own Yahoo! Search Marketing. At present, Yahoo! has its own web site in 20 countries - USA, Australia, Austria, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Korea, Mexico, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan and UK (our services cover 14 of them).

We offer 14 Yahoo! Search Marketing Management services:

1. Yahoo! Search Marketing USA Management
2. Yahoo! Search Marketing UK Management
3. Yahoo! Search Marketing Australia Management
4. Yahoo! Search Marketing Taiwan Management
5. Yahoo! Search Marketing Hong Kong Management
6. Yahoo! Search Marketing Japan Management
7. Yahoo! Search Marketing Korea Management
8. Yahoo! Search Marketing Spain Management
9. Yahoo! Search Marketing Mexico Management
10. Yahoo! Search Marketing Germany Management
11. Yahoo! Search Marketing Switzerland Management
12. Yahoo! Search Marketing France Management
13. Yahoo! Search Marketing Canada Management
14. Yahoo! Search Marketing Italy Management

(See details below)

Result example of Yahoo! Search Marketing under the keyword “apple ipod nano” on Yahoo.com

Yahoo! Search Marketing Management Process
(the same process is applied for the 14 services)

Analysis (1 week)

1. Your and your competitors’ web sites will be analyzed and the result will be reported to you, clearly stating your advantages and disadvantages so that improvements can be made.

2. We will target the keywords relevant to your business and report search frequency and Cost Per Click (CPC) of each keyword.

3. Estimate monthly advertising budget.

Campaign Set-up (1 week)

1. Create Landing Pages tailor-made for each selected keyword. The design of the Landing Pages will look natural on your web site and the content will drive maximum sales. We have studied and researched for the best Landing Page formula that brings about the highest Quality Index and is in accordance with the Yahoo! Search Marketing algorithm.

2. Install Conversion Tracking Program and Google Analytics Program on the Landing Pages and Confirmation Page to measure Conversion Rate and ROI of each keyword.

3. Install Anti-Click Fraud Program on your web server.

4. Upload all Landing Pages onto your web server.

5. Write ad copy for keywords with highest click through rates (CTR).

6. Activate your Yahoo! Search Marketing account.

7. Have your advertisements verified and approved by Yahoo! Search Marketing team.

Maintenance (3, 6, 9 or 12 months)

1. Monitor every advertisement in terms of position and CPC 24 hours a day. Changes will be made instantly should it be required.

2. Change ad copy and Landing Pages for some keywords if necessary for the highest CTR and Conversion Rate.

3. Report monthly on how much each keyword costs, clicks per keyword, clicks total, conversion rate and ROI for keyword evaluation which helps develop your keyword list.

4. Suggest new keywords for special occasions such as Christmas, Valentine’s Day, travel high season and so on.

5. Report to Yahoo! if there is any click fraud to get refunds or credits compensation.

What you get from Yahoo! Search Marketing Management

1. Web site analysis compared with competitors’ which can generate ideas for web site development

2. Report on keywords and search frequency with detailed CPC

3. Monthly expense analysis

4. Landing Pages with highest Quality Indexs, as well as Conversion Tracking Program and Google Analytics Program

5. Anti-Click Fraud Program on your web server

6. Ad copy for keywords with highest click through rates (CTR)

7. Yahoo! Search Marketing account

8. Keyword suggestion for special occasions (if any)

9. Report click fraud (if any)

10. Monthly report on how much each keyword costs, clicks per keyword, clicks total, conversion rate and ROI for keyword evaluation which helps develop your keyword list

Yahoo! Search Marketing Management Services

1. Yahoo! Search Marketing USA Management for customers whose advertisements and keywords are in English.

2. Yahoo! Search Marketing UK Management for customers whose advertisements and keywords are in English.

3. Yahoo! Search Marketing Australia Management for customers whose advertisements and keywords are in English.

4. Yahoo! Search Marketing Taiwan Management for customers whose advertisements and keywords are in Traditional Chinese.

5. Yahoo! Search Marketing Hong Kong Management for customers whose advertisements and keywords are in Traditional Chinese.

6. Yahoo! Search Marketing Japan Management for customers whose advertisements and keywords are in Japanese.

7. Yahoo! Search Marketing Korea Management for customers whose advertisements and keywords are in Korean

8. Yahoo! Search Marketing Spain Management for customers whose advertisements and keywords are in Spanish.

9. Yahoo! Search Marketing Mexico Management for customers whose advertisements and keywords are in Spanish.

10. Yahoo! Search Marketing Germany Management for customers whose advertisements and keywords are in German.

11. Yahoo! Search Marketing Switzerland Management for customers whose advertisements and keywords are in German.

12. Yahoo! Search Marketing France Management for customers whose advertisements and keywords are in French.

13. Yahoo! Search Marketing Canada Management for customers whose advertisements and keywords are in French.

14. Yahoo! Search Marketing Italy Management for customers whose advertisements and keywords are in Italian.

For more details on Yahoo! Search Marketing Management please fill in the form and our sales department will contact you within 24 working hours.